Indian women spend almost an hour every day playing mobile games, recent surveys reveal. Many started playing during the pandemic but are still under-represented in the digital industry plans and our collective imagery. The Changing Face of India’s Online Gaming Community Marketers have held for a long time that online gamers are typically young males clicking away on their smartphones. While this is still the prevailing user profile, recent studies have shown that the share of women playing games, across the Union, has risen significantly in the past couple of years. Mobile games as a whole have seen an impressive growth lately, with 70% more users in less than a year since mid-2020. Half of all women gamers, in particular, are reported to have started playing games on their mob...
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