Advertising is a creative and experimental space and it helps in shaping society through showcasing the changing trends. Dabur, being one of the leading FMCG companies has a variety of products to offer to a varied group of customers and thus, they make advertisements to attract them. MP’s Home Minister Criticizes Dabur’s Lesbian Ad As ‘Objectionable’. However, trying something new in the advertisements can lead to a severe backlash from the netizens and this is what happened lately with Dabur Fem bleach’s ad. The latest commercial released around Karvachauth was made with the hopes to include the people of LGBTQ and make advertisements an open space for all. It showcased two women keeping Karvachauth fast for one another, and not for a man, as it is traditionally supposed to be. ...
Read More