Tag: CCPA

Sensodyne, a leading toothpaste brand, has been issued a fine of Rs 10 lakh by the Central Consumer Protection Authority (CCPA). It has also ordered the discontinuation of some of the misleading advertisements too. In an official statement on Tuesday, CCPA declared that the Sensodyne products which use taglines like "World's No.1 sensitivity toothpaste" or "Recommended by the dentists worldwide" needs to go off air within seven days. Why CCPA Banned Sensodyne? In February 2022, CCPA had passed orders stating the ban of advertisements showing foreign dentists endorsing toothpaste. The ban was valid across the different social media platforms like Twitter, T.V, Youtube, Facebook etc. In these advertisements, the toothpaste was promoted as the world's No.1 sensitivity toothpaste, by ...