{"id":140783,"date":"2022-02-04T17:43:11","date_gmt":"2022-02-04T12:13:11","guid":{"rendered":"https:\/\/www.caravanalive.com\/?p=140783"},"modified":"2022-04-06T16:36:39","modified_gmt":"2022-04-06T11:06:39","slug":"meta-crashdown-what-led-to-a-first-ever-230-billion-dip-in-its-18-year-history","status":"publish","type":"post","link":"https:\/\/www.caravanalive.com\/?p=140783","title":{"rendered":"Meta Crashdown: What Led To A First-Ever $230 Billion Dip In Its 18-Year History?"},"content":{"rendered":"<div class=\"2a6a8c3593e6620bd92d71f585bdd19b\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6453632170035383\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- NEW RESPONSIVE -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6453632170035383\"\r\n     data-ad-slot=\"2960496911\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>The world of the metaverse is seen to be crumbling down. The formerly known Facebook, now Meta, has suffered an ever-high 26% dip in its stocks. Its market value now plummeted by more than $230 billion. As a result, the chief executive Mark Zuckerberg has now been pushed out of the tantalizing top 10 list of the world&#8217;s richest. <\/p>\n\n\n\n<p>The sudden dip in its market value is seen following a dismissal earnings report laid out by a company spokesperson. Zuckerberg said the company is experiencing a tricky transition from being one of the dominant social media platforms to the ultra-modern metaverse. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"549\" src=\"https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/123129665_mark_zuckerberg_getty.jpg\" alt=\"\" class=\"wp-image-140791\" srcset=\"https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/123129665_mark_zuckerberg_getty.jpg 976w, https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/123129665_mark_zuckerberg_getty-300x169.jpg 300w, https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/123129665_mark_zuckerberg_getty-768x432.jpg 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/figure><\/div>\n\n\n\n<p>Largely, the primary reason for this setback is attributed to losing over half a million users from its core social networking application, Facebook. However, other reasons are responsible for the crash.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tumbling User Growth<\/h2>\n\n\n\n<p>The report suggests Meta has recorded modest growth in users among its family of applications including WhatsApp, Instagram, and Messenger. However, Facebook has taken a big hit in its 18-year history. The social networking platform lost over half a million users in the fourth quarter, compared with last year. <\/p>\n\n\n\n<p>Investors are now doubting the growth in users of other social media platforms. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple&#8217;s Privacy Move<\/h2>\n\n\n\n<p>Apple has introduced the &#8216;App Tracking Transparency&#8217; in its updates. This feature enables iPhone users to regulate platforms such as Facebook and bar them from tracking their online activities. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"485\" src=\"https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/39408-75413-000-lead-Facebook-xl.jpg\" alt=\"\" class=\"wp-image-140792\" srcset=\"https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/39408-75413-000-lead-Facebook-xl.jpg 870w, https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/39408-75413-000-lead-Facebook-xl-300x167.jpg 300w, https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/39408-75413-000-lead-Facebook-xl-768x428.jpg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure><\/div>\n\n\n\n<p>The policy to ask users for permission to enable tracking of their behaviours has hurt Meta&#8217;s business. Many users are now opting out of it. Monitoring users&#8217; behaviour has become a crucial business tool for Meta to target ads. <\/p>\n\n\n\n<p>It seems unlikely that Apple will consider tacking their updates back. However, Meta said the new privacy policy addition in Apple will cost the company around $10 billion. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok As A Challenge<\/h2>\n\n\n\n<p>The Chinese-backed video platform has grown to 1 billion users so far and Zuckerberg had already seen the threat to his company associated with it. As a result, he cloned the platform and introduced Instagram Reels. <\/p>\n\n\n\n<p>The addition of Reels has driven more users but it is not considered an effective money-maker, unlike Stories and the main feed of the platforms. Making money out of video ads is relatively hard and people easily skip past them. <\/p>\n\n\n\n<p>The more the company pushes users to move to Instagram Reels, the less money it makes. It would give a competitive advantage over TikTok but would incur losses.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"360\" src=\"https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/Meta-Plunges-20-After-Facebook-Loses-Daily-Users-For-First.jpg\" alt=\"\" data-id=\"140798\" data-full-url=\"https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/Meta-Plunges-20-After-Facebook-Loses-Daily-Users-For-First.jpg\" data-link=\"https:\/\/www.caravanalive.com\/?attachment_id=140798\" class=\"wp-image-140798\" srcset=\"https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/Meta-Plunges-20-After-Facebook-Loses-Daily-Users-For-First.jpg 650w, https:\/\/www.caravanalive.com\/wp-content\/uploads\/2022\/02\/Meta-Plunges-20-After-Facebook-Loses-Daily-Users-For-First-300x166.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google&#8217;s Online Ad Game<\/h2>\n\n\n\n<p>Following the introduction of the latest privacy policies in Apple products, advertisers are shifting their focus from Meta due to a lack of discovering user behaviour. They are aiming to utilize their ad budgets on Google.<\/p>\n\n\n\n<p>Google has several third-party data to measure and optimize user behaviour. Whereas, Meta is heavily dependent on Apple or other brands for user data. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Charges By Antitrust Regulator <\/h2>\n\n\n\n<p>Meta has been facing several investigations for being involved in the anti-competitive business. There have been calls earlier to pass the antitrust bills. <\/p>\n\n\n\n<p>The company is dealing with several threats from regulators for acting in an anti-competitive manner. To which, Zuckerberg clarified that Meta doesn&#8217;t run a monopoly of social networking platforms. <\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The world of the metaverse is seen to be crumbling down. The formerly known Facebook, now Meta, has suffered an ever-high 26% dip in its stocks. Its market value now plummeted by more than $230 billion. As a result, the chief executive Mark Zuckerberg has now been pushed out of the tantalizing top 10 list [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":140790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[{"category_id":36,"category_link":"https:\/\/www.caravanalive.com\/?cat=36","category_name":"Article"},{"category_id":2,"category_link":"https:\/\/www.caravanalive.com\/?cat=2","category_name":"Business"},{"category_id":511,"category_link":"https:\/\/www.caravanalive.com\/?cat=511","category_name":"Latest News"},{"category_id":2311,"category_link":"https:\/\/www.caravanalive.com\/?cat=2311","category_name":"Science &amp; Tech"}],"tags":[{"tag_id":3041,"tag_link":"https:\/\/www.caravanalive.com\/?tag=apple","tag_name":"Apple"},{"tag_id":1428,"tag_link":"https:\/\/www.caravanalive.com\/?tag=facebook","tag_name":"facebook"},{"tag_id":491,"tag_link":"https:\/\/www.caravanalive.com\/?tag=instagram","tag_name":"instagram"},{"tag_id":3023,"tag_link":"https:\/\/www.caravanalive.com\/?tag=mark-zuckerberg","tag_name":"Mark Zuckerberg"},{"tag_id":3029,"tag_link":"https:\/\/www.caravanalive.com\/?tag=market-valuation","tag_name":"Market Valuation"},{"tag_id":3040,"tag_link":"https:\/\/www.caravanalive.com\/?tag=meta","tag_name":"Meta"},{"tag_id":2359,"tag_link":"https:\/\/www.caravanalive.com\/?tag=metaverse","tag_name":"metaverse"}],"class_list":["post-140783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-business","category-latest-news","category-science-tech","tag-apple","tag-facebook","tag-instagram","tag-mark-zuckerberg","tag-market-valuation","tag-meta","tag-metaverse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta Crashdown: What Led To A First-Ever $230 Billion Dip In Its 18-Year History?<\/title>\n<meta name=\"description\" content=\"Meta Crashdown: What Led To A First-Ever $230 Billion Dip In Its 18-Year History? 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