{"id":134882,"date":"2021-10-27T11:54:17","date_gmt":"2021-10-27T06:24:17","guid":{"rendered":"https:\/\/www.caravanalive.com\/?p=134882"},"modified":"2021-10-28T13:47:51","modified_gmt":"2021-10-28T08:17:51","slug":"mps-home-minister-criticizes-daburs-lesbian-ad-as-objectionable","status":"publish","type":"post","link":"https:\/\/www.caravanalive.com\/?p=134882","title":{"rendered":"MP\u2019s Home Minister Criticizes Dabur\u2019s Lesbian Ad As \u2018Objectionable\u2019"},"content":{"rendered":"<div class=\"2a6a8c3593e6620bd92d71f585bdd19b\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6453632170035383\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- NEW RESPONSIVE -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6453632170035383\"\r\n     data-ad-slot=\"2960496911\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>Advertising is a creative and experimental space and it helps in shaping society through showcasing the changing trends. Dabur, being one of the leading FMCG companies has a variety of products to offer to a varied group of customers and thus, they make advertisements to attract them. MP\u2019s Home Minister Criticizes Dabur\u2019s Lesbian Ad As \u2018Objectionable\u2019. However, trying something new in the advertisements can lead to a severe backlash from the netizens and this is what happened lately with Dabur Fem bleach\u2019s ad. <\/p>\n\n\n\n<p>The latest commercial released around Karvachauth was made with the hopes to include the people of LGBTQ and make advertisements an open space for all. It showcased two women keeping Karvachauth fast for one another, and not for a man, as it is traditionally supposed to be.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/c.ndtvimg.com\/2021-10\/6pvi4sqk_dabur-bleach-ad_625x300_24_October_21.jpg\" alt=\"MP\u2019s Home Minister Criticizes Dabur\u2019s Lesbian Ad As \u2018Objectionable\u2019\" width=\"649\" height=\"399\"\/><figcaption>Dabur&#8217;s new ad showing inclusiveness<\/figcaption><\/figure>\n\n\n\n<p>As soon as the advertisement was released, people started commenting on it, some positive, some negative. Among the comments of all the people, there was an opinion of Narottam Mishra, Madhya Pradesh\u2019s Home Minister. He severely criticized the commercial for being objectionable and declared that severe legal steps would be taken against the company if the advertisement is not withdrawn. <\/p>\n\n\n\n<p>\u201cToday, they are showing two women celebrating Karva Chauth. Tomorrow, they will come up with an advertisement that shows two men getting married. We cannot allow anyone to show such objectionable content,\u201d said Mr. Mishra in a press conference in Bhopal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-hAbwDxBtjho\/YPaxxqUbZOI\/AAAAAAAAIi4\/419sB8RkJnQtsaqyaXSp0mbCJI3_1UvKQCLcBGAsYHQ\/w1200-h630-p-k-no-nu\/Narrotam%2BMishra%2B2021.jpg\" alt=\"\u0926\u0947\u0936 \u0915\u094b \u092c\u0926\u0928\u093e\u092e \u0915\u0930\u0928\u0947 \u0915\u0940 \u0938\u093e\u091c\u093f\u0936 \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0939\u094b\u0928\u093e \u0915\u093e\u0902\u0917\u094d\u0930\u0947\u0938 \u0915\u0940 \u092b\u093f\u0924\u0930\u0924: \u0917\u0943\u0939 \u092e\u0902\u0924\u094d\u0930\u0940  \u0928\u0930\u094b\u0924\u094d\u0924\u092e \u092e\u093f\u0936\u094d\u0930\u093e | Narrotam Mishra News - Daily Hindi Paper | UPSC MPPC PDF  Notes\"\/><figcaption>Narrotam Mishra asked the company to take the advertisement back<\/figcaption><\/figure>\n\n\n\n<p>The political leader accuses the ad to be hurtful towards Hindu religious sentiments and gave time to the company to draw it back before FIR is issued.\u00a0Seeing the harsh response coming from the netizens, and the warning from MP\u2019s respectable home minister, Dabur took back their advertisement and issued an apology.\u00a0<\/p>\n\n\n\n<p>Also read: <strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.caravanalive.com\/bjp-mp-pragya-thakur-warns-filmmakers-over-controversial-films\/\" target=\"_blank\" rel=\"noreferrer noopener\">BJP MP Pragya Thakur Warns Filmmakers Over Controversial Films<\/a><\/span><\/strong><\/p>\n\n\n\n<p>However, despite the allegation of mocking Hindu sentiments and their festivals, people found the ad problematic in other ways as well. The obsession of Indians with white or fair skin is promoted in the video and feminists view the ad as a promotion of misogynistic festivals and traditions such as Karvachauth which asks women to be without food and water for approximately a whole day.&nbsp;<\/p>\n\n\n\n<p>This month has seen the rise and troll of three such advertisements that have been mocked and targeted for trying something new, but issuing of a warning from a politician turned out. It can be said that the inclusion of the LGBTQ in the advertisement and movies sector would require more clarity and fewer scandals. <\/p>\n\n\n\n<p>Check out\u00a0<span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"http:\/\/www.womansera.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>entertainment news here<\/strong><\/a>.<\/span>\u00a0<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Advertising is a creative and experimental space and it helps in shaping society through showcasing the changing trends. Dabur, being one of the leading FMCG companies has a variety of products to offer to a varied group of customers and thus, they make advertisements to attract them. MP\u2019s Home Minister Criticizes Dabur\u2019s Lesbian Ad As [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":135088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[{"category_id":137,"category_link":"https:\/\/www.caravanalive.com\/?cat=137","category_name":"News"},{"category_id":1368,"category_link":"https:\/\/www.caravanalive.com\/?cat=1368","category_name":"Politics"}],"tags":[{"tag_id":1666,"tag_link":"https:\/\/www.caravanalive.com\/?tag=femad","tag_name":"#femad"},{"tag_id":1667,"tag_link":"https:\/\/www.caravanalive.com\/?tag=lesbianad","tag_name":"#lesbianad"},{"tag_id":1668,"tag_link":"https:\/\/www.caravanalive.com\/?tag=mphomeminister","tag_name":"#MPHomeminister"}],"class_list":["post-134882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-politics","tag-femad","tag-lesbianad","tag-mphomeminister"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MP\u2019s Home Minister Criticizes Dabur\u2019s Lesbian Ad As \u2018Objectionable\u2019 - Alive<\/title>\n<meta name=\"description\" content=\"MP\u2019s Home Minister Criticizes Dabur\u2019s Lesbian Ad As \u2018Objectionable\u2019. 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