We all can agree on one thing, beauty standards are ever changing! Ombre was a beauty trend of 2016, while Pink became the new red in 2012! But taking a larger perspective, did you ever think how beauty standards evolved? And how it all started? Well, we have got just the right thing for you today! Dancer and model, Trisha Miglani replicated every look herself, check it out!


The 1910s: Simplicity at its best

It was all about being simple, the concept of makeup was not yet introduced to the Indian women. Moreover, Swadeshi and Swaraj movement was reaching its peak, so it was all going back to basics. This resulted in the rejection of foreign influences, hairstyles were all about keeping hair long and oiled.


The 1920s: Bold and Braids

The freedom struggle resulted in more aggression and individualism, women outshone them as an individual personality and got fairly inspired by their western counterparts, hence the lips were kept bold bright red and braids were in!


The 1930s: Returning of the pallu

The swadeshi movement took a stronger hold, women became active participants in Freedom struggle and came out boldly, the lips become redder but the pallu returned signifying the national heritage and independent attitude, clothing mainly included homespun cotton.


The 1940s: Welcome curls!

The open curly hair signified freedom and independence, with an even bolder look with bold mascara, thickened eyebrows, dramatic arches. The tied buns were now loosened and hair was kept down.


The 1950s: The ‘free’ spirit

India gained freedom and started itself into a strong nation, which allowed some foreign influences as well, the pallu was gone, a carefree open wavy hair was in. Marilyn Monroe influenced everyone around the world, including Indian women.


The 1960s: Bollywood Retro Chick

India showed itself as an independent nation, Bollywood was thriving and we even had the first woman Prime Minister! Dramatic winged eyeliner, traditional jewellery, statement pieces, bold bindis and of course the pompadours became trendy.

The 1970s: Hello Hippie!

The western hippie culture paved its way east, resulting in centre parted haired, trendy flicks, simple makeup and statement hoops became chic and fashionable!


The 1980s: Colour Splash!

The Indian beauty standards matched those of American, embracing the loud bright eyeshadow, colours, bubblegum lips, side braids and lots and lots of colours and bling!


The 1990s: Back to basics

AishwaryaRai and SushmitaSen won beauty pageants at an international level, it was time to show off the Indian heritage and to be proud of it. The western influence was slowly rejected and a conscious effort was made to embrace the heritage BUT with a modern touch!

The 2000s: Mix and Match

India started picking the required western elements mixing it with the traditional style, the foreign elements were picked but the traditional were also preserved. Long wild open hair signifying independence, soft makeup but bold accessories were in. Bollywood songs became a determining point of mixing the old with new!


The 2010s: A strong independent woman

Issues such as women empowerment came in limelight, women became more vocal and bold than any other point in history, embracing their feminine side often with strong ( even masculine) looks. Nude tones with subtle Indian touches, reflecting the natural yet professional side with an aesthetic Western touch became a new beauty standard.