Smartphone Prices In India May Fall By 11%

- Alive/NNC Correspondent   17-08-2015


Smartphone prices in India may fall by 11% year-on-year in 2015 with demand for 4G devices capturing 6% of the smartphone unit demand, research firm GfK said.

Besides, India would be the largest contributor to smartphone sales growth globally, it added.

In the second quarter of 2015, global smartphone sales in value terms was up 7% year-on-year, while in volume terms, it grew 5% year-on-year, GfK said in a statement.

"4G unit share was 58% globally in the second quarter of 2015, up from 26 percent in the second quarter of 2014. This represents a unit growth of 129 percent year-on-year, with China leading the global 4G ramp up," it added.

GfK forecasts that 4G smartphone penetration would continue to grow at the expense of 3G, which is currently at 38% of smartphone volume.

"India is expected to be the largest contributor of absolute smartphone unit growth globally this year," GfK director (trends and forecasting) Kevin Walsh said.

The main reason behind this is the currently low smartphone penetration in the market together with a significant intensification of the competition amongst the smartphone vendors, which will drive ASP erosion allowing more affordable devices in the market, he added.

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